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Queen Zenobia Cruise Lines was an ARG campaign started in 2011 to advertise the game. The story had little to do with the game.
Blood Swimming Pool[]
Following positive reception of 2012's No Hope Left campaign, Capcom sought after a comparable promotion for Unveiled Edition in the United Kingdom, ultimately settling on the Cakehead Loves agency. The event was planned to place at a swimming baths in Hackney, which was to be dyed red to gain the appearance of blood, life guards were to be dressed up as Zombies, and the water itself to be coated with prop torsos and viscera as well as t-Virus vials floating in the water. The event was planned for closed access, with 100 tickets available each for 25 and 26 May.[1] It was ultimately cancelled, however, in response to the high-profile murder of Pte. Lee Rigby.