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Viral Marketing

The NoHopeLeft viral marketing campaign was active for some time before the official announcement of Resident Evil 6. The campaign documented various spottings of signs saying "NoHopeLeft" over the world, as well as featuring a Chinese woman in a panic, wishing that her lover would come home soon. The latest post on the website linked to a YouTube playlist for the official Resident Evil 6 trailer, confirming it was indeed an advertisement for it.

Sources

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